Figueiredo & Velloso

Branding Project
Attorney's Office

Figueiredo & Velloso

A concept thought to show the power already displayed by the men behind the company’s name. It was brought into light based on the first partners’ name origins, Figueiredo and Ranña,

from which we distilled the concepts of growth, damage and power to work from.

All ideas were made one in this particular interpretation of a shield. An ancient object made symbol for law practices through time. One of many. The practice of law is one of our society’s pillars today. Along with diplomacy, it solves men perils to one another via negotiation and truth.

It resembles a jewel, a raw diamond; elegance by form, alignment, pattern, lightening. As often, a powerful promise synthesized in one clever design.


Branding project for attorney's office in Brasília, Brazil. Delivery included the concept, user's guide, stationary, cocktail party's invitation and a website proposal.

  • Branding

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