1024 498 Marcio da Costa

The Blue Gift

The best Johnnie Walker is the glorious Blue Label. More than a whiskey, the bottle is an object with its own dignity. But why is the rarest labeled with this particular color? The blue label is curiously placed above the golden one, at the labeling scale. Which is a controversial fact, because gold is the…

1024 433 Marcio da Costa

Is Tesla’s Signature Adequate?

It is hard to observe these five letters in that outrageous kerning and not judge them beautiful.┬áIt is symmetrical, bold, brief, and a beautiful word. The odd number of letters is a bit better than the even alternative, for this case. With five we have the middle element. Lots of space for them to breathe…