branding

The best Johnnie Walker’s blend, from its label series, is the glorious Blue Label. More than a whiskey, the bottle is an object with its own dignity. The brand’s label scale has six colors: red, black, gold, green, platinum and blue. Typically, value ranges prioritize gold for obvious reasons, such as the Olympic gold medal,…

It is hard to observe these five letters in that outrageous kerning and not judge them beautiful. It is symmetrical, bold, brief, and a beautiful word. The odd number of letters is a bit better than the even alternative, for this case. With five we have the middle element. Lots of space for them to breathe…