Video work
Cut for the scroll.
Built to survive it.
Vertical edits for social: pacing, type, sound and colour. The same discipline as the print work: decide what matters, then remove everything competing with it.
Selected video work
VSL — Magna Cúrcuma
Creative direction · Concept · Copywriting · Video editing
Reel — Brand
Creative direction · Concept · Art direction · Graphic design · Copywriting · Video editing · Motion design · Retouching · Post-production
Reel — Fashion Industry
Creative direction · Concept · Art direction · Copywriting · Video editing · Motion design · Retouching · Post-production
Start a project
Tell me where it has to play.
A feed, a paid placement and a screen above a trade stand are three different cuts of the same footage. Knowing which one it is decides the pacing, the type size and whether the sound matters at all.
atlas@arvorealta.com