Arvorealta

Brands for decision makers

You set direction.

Most projects are made for the short term and perceived wind direction. Winds change. We do not negotiate direction. We pick the winds we ride.

The previous Turvatikas lockup: a hook pictogram beside a heavy stencilled wordmark
Before
The Turvatikas lockup as drawn now: three rungs beside tracked serif capitals
After

Alignment

First, can you see the difference?

Look at this “before and after” and check if those look the same to you. Most people are numb to nuance.

If the difference is not obvious to you, nothing written here will make it so.

The system

Tools are the easy part.

Direction is often mistaken for micromanagement. We need clean vectors, not 30 page ruling documents.

  1. 01The vector
  2. 02Ten, twenty, seventy
  3. 03One typeface
  4. 04The culture stack
The Turvatikas lockup on its own stock
The Turvatikas mark over deep water
The Turvatikas card on bare paper

Direction

You are the compass.

Most designers abide by whichever audience is easy to see. Not here. We pick the audience as a sailor picks winds.

History

The high end standard.

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The Arvorealta mark

Where to start

Win with class.

A mark drawn to last costs more than one drawn to look current, but it is bought once. If that is the arithmetic you already do, we will get on.

Start a project

Two lines is enough. I read these myself and answer the same day.

Optional. Only if you would rather talk than write.